Creative Producer/Project Manager
VARIE DIVINE
BIOGRAPHY
Varie Divine is a Los Angeles-based Creative Project Manager specializing in strategic coordination and execution for music, entertainment, and publishing ventures.
Currently serving as Lead Project Manager and Contributing Editor for Zoë Young's "A&R Guide To Making a Hit Record," Varie oversees all aspects of the comprehensive workbook's development—from content revision and creative direction to design coordination, production, and launch strategy. Young, former VP of Epic Records, was instrumental in the careers of French Montana, BIA, and DDG.
Varie's project portfolio includes behind-the-scenes production for Grammy-winning artist Mali Music, EPK development for comedian Sam Ridley, and operational leadership as Lead Project Manager for DigiVUE Advertising. In 2024, she made her directorial debut with "The Dirt Got Something To Say: An Inside Look," a documentary examining the economic and creative challenges facing independent artists.
Her background spans artist development, large-scale event production, tour management, and brand strategy—including leadership as the first Marketing Coordinator for Sol Plaza Boutique Mall, where she directed brand transformation and produced high-revenue events.
Varie holds a degree in Entertainment Business from the Los Angeles Film School (2023, cum laude). She partners with Zoë Young and business strategist Marshall Keyes on strategic business initiatives.
RESUME
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Bachelor of Science in Entertainment Business Cum Laude (Los Angeles Film School)
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Real Estate Licensing - DRE #: 02200711
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1 year Mentorship under Zoë Young on her platform A&R University
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Ongoing Business Mentorship - Marshall Keyes
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Studied in Journalism & Communications at the University of Phoenix
Project Name: Sam Ridley Electronic Press Kit
Client Profile: Hailing from Virginia Beach, VA, and living near Los Angeles, Sam Ridley is a seasoned comedian and host of the hottest Friday night show in Hollywood at The World Famous Comedy Store, PUNCHLINES ONLY, with a knack for bringing real-life perspectives to the comedy stage.
Project Scope: Designed and organized comprehensive Electronic Press Kit to elevate comedian's professional brand presence and booking opportunities across entertainment industry platforms.
Key Deliverables:
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Content Strategy & Organization: Curated and structured all EPK materials for maximum industry impact
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Visual Brand Development: Created cohesive design framework reflecting Sam's comedic brand and stage presence
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Media Asset Compilation: Organized performance footage, headshots, and promotional materials into accessible formats.
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Bio & Marketing Copy: Crafted compelling artist biography and promotional descriptions for booking agents and venues
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Digital Portfolio Creation: Developed user-friendly EPK layout optimized for industry professionals and talent buyers
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Performance Documentation: Coordinated highlight reel editing and showcase material selection
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Industry Formatting: Ensured all materials met entertainment industry EPK standards and submission requirements
Project Name: Zoë's A&R - Guide To Making A Hit Record Book Launch Campaign
Client Profile:
Zoë Young is the former VP of Epic Records. She is responsible for the success of French Montana, BIA, DDG & more.
Project Scope:
Managed end-to-end book launch campaign for comprehensive A&R industry workbook and accompanying course materials.
Front Cover Designed by BRGFX (Bricks),
Creative Co-Directed by Varie Divine
Key Deliverables:
Content Development: Complete editorial revision of 80+ page workbook using AI-powered analysis
• Brand Implementation: Applied consistent visual identity
• Production Coordination: Managed cover design, layout optimization, and print-ready file preparation
• Digital Asset Creation: Developed companion resources, worksheets, and assessment tools
• Marketing Materials: Created promotional content, affiliate program structure, and sales funnels
• Quality Assurance: Implemented comprehensive review process ensuring industry accuracy
Back Cover Designed by , Varie Divine
Project Name: DigiVUE Advertising Operations Optimization
Client Profile: Josh Ginsberg is the creator of innovative mobile bus ad display screens and owner of DigiVUE Advertising, specializing in dynamic outdoor advertising solutions.
Project Scope: Served as Lead Project Manager to optimize team operations, develop systematic processes, and enhance client account management across domestic and international teams.
Key Deliverables:
Operations Optimization: Restructured team workflows and position responsibilities for maximum efficiency
Systems Development: Created standardized processes and quality assurance protocols
International Coordination: Managed communication and project flow with overseas design teams
Design Specifications: Developed comprehensive specification sheets for clear designer communication
Project Auditing: Implemented task prioritization systems based on client timelines
Go-To-Market Strategy: Optimized presentation materials for improved client comprehension
Creative Services: Provided graphic design work for client campaigns
Marketing Consultation: Advised on agency marketing strategy and brand positioning
Varie Divine & son working w/ the DigiVUE Team
Project Name: The Dirt Got Somethin' To Say Summer Tour '24
Project Scope: Managed artist development and content creation for independent 7-city Southern California tour covering Los Angeles, North Hollywood, Artesia, Moreno Valley, Sherman Oaks, Long Beach, and Lancaster.
Key Deliverables:
Artist Development: Provided comprehensive A&R guidance and career strategy
Video Production: Served as head videographer for all tour documentation
Content Creation: Lead editor for show highlight reels and promotional content
Marketing Strategy: Coordinated all tour promotion and audience development
Venue Relations: Managed booking relationships and special guest coordination
Brand Partnerships: Facilitated collaboration with comedian Sam Ridley at The Cat's Crawl Theater
Project Name: The Dirt Got Somethin' To Say: An Inside Look
Logline: Delving deep into the challenges and sacrifices of independent artists and individuals in the entertainment industry, this documentary sheds light on the relentless pursuit of success in an economic landscape that often marginalizes creative livelihoods.
Project Scope: Writer, Director, Cinematographer, Editor, and Producer for introspective documentary examining the daily experiences and struggles of independent artists navigating the delicate balance between personal life and professional demands in entertainment. Following the journey of emerging artist YB Terrion during 2024 summer tour preparation, offering an unfiltered portrayal of entrepreneurial hustle in the creative space.
Key Deliverables
Creative Development: Wrote comprehensive treatment and conceptual framework
Cinematography: Shot majority of documentary footage and visual storytelling elements
Post-Production: Complete editing, color correction, and final cut preparation
Visual Design: Created film cover art and promotional materials
Production Management: Coordinated all aspects of documentary production timeline
Distribution Strategy: Managed November 2024 release and promotional campaign
Collaborative Coordination: Integrated original score composition and additional creative input
Industry Impact: Explored universal struggles of independent creators balancing traditional employment with artistic pursuits
Photo taken by Varie Divine - Designed by Varie Divine - co-creative directed by Varie Divine
Project Name: DJ Dezire "Lyrics & Sounds" Album Release
Client Profile: Dezario is a Compton-born artist who overcame early shyness to find his voice through poetry at age 12. Formerly known as "Solmnstar," he has evolved from singing group member to rapper, now specializing in EDM-infused music that showcases versatility across instrumental tracks and dance records.
Project Scope: Provided comprehensive A&R services and creative direction for artist's debut album release "DeZire Me Lyrics & Sounds" in October 2024.
Key Deliverables:
A&R Development: Guided artistic vision and strategic career planning
• Business Development: Structured release strategy and industry positioning
• Visual Branding: Designed complete album artwork and visual identity
• Release Management: Coordinated all aspects of debut album launch
• Marketing Strategy: Developed promotional campaigns and audience engagement plans
• Industry Relations: Facilitated connections and collaboration opportunities
Final Album ArtWork designed by Varie Divine
Promo example - 3 part IG post designed by Varie Divine
Promo example edited by Varie Divine
Project Name: YB Terrion: Pay-To-Play Tour '23
Project Scope: Co-produced inaugural collaborative tour across multiple pay-to-play venues in Los Angeles, working with established promoters including Young BACA and Oniebekwe. Successfully positioned artist for contest victory against local independent competition.
Key Deliverables:
Tour Production: Co-produced multi-venue Los Angeles tour experience
Documentation: Comprehensive videography and content capture
Content Strategy: Edited promotional and performance content
Artist Development: Provided ongoing A&R guidance and performance coaching
Marketing Design: Created tour promotion materials and brand assets
Event Coordination: Managed logistics and promotional relationships
Project Name: YB Terrion Music Videos
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Dangerous
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Joyner
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Average Joe
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Hurt
Key Deliverables:
Creative Direction: Co-directed artistic vision and concept development
Production Management: Co-produced entire video shoot and logistics
Cinematography: Captured all video footage and visual elements
Post-Production: Lead editor for final video product
Artist Development: Continued A&R guidance and brand development
Visual Design: Created supporting graphics and promotional materials
Marketing Strategy: Coordinated video release and promotional campaigns
Project Name: YB Terrion: 'Can I Be Honest' Album Release Party
Project Scope: Coordinated comprehensive album release event celebrating artist's latest project with live performance documentation and promotional strategy.
Flyer Design front & back designed by Varie Divine
Key Deliverables:
Event Marketing: Developed and executed promotional campaign strategy
Media Coordination: Lead media coordinator for live event coverage
Live Production: Primary camera operator for event documentation
Content Creation: Lead editor for highlight reels and complete show recording
Event Management: Co-coordinated all logistical and production elements
Artist Development: Continued A&R support and strategic guidance
Event: GRL SND Presents Echoes of Empowerment
Panel Discussion: Women & LGBTQ+ Professionals Making Waves in Music Industry
Panelist Role: Industry expert alongside Mel Bailey (Music Creative Manager), Cam LJ (Founder/Producer at Secretspot DLA), Sian McMullen (Engineer & Producer), and Jenn Marr (Entertainment Law Attorney)
Podcast: Top Tier Podcast with Mike Tha Ghost
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First Appearance: Independent A&R expertise and industry insights
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Second Appearance: Co-appearance supporting YB Terrion's career interview
Event: The Artist' Connection: PRIDE Edition 2023
Project Scope:
Independently produced panel and performance event in collaboration with GRL SND Recording Studio, featuring industry professionals and live
entertainment.
Production Role:
Event Coordinator, Producer, Brand & Promotions Designer, Marketing Coordinator
Key Programming:
Featured panelists including Jordyn Brown (Bravespacs & Cousin's Styling Studio), Ashley Grit (Design Artist & Wardrobe Consultant), and YB Terrion (Crowd Engagement & Stage Etiquette).
Delivered presentation on "Precision & Play: Balancing Creativity with Structure."
Flyer Design front & back designed by Varie Divine
Event: The Artist' Connection: Webinar 2023
Project Scope:
Produced comprehensive industry education webinar featuring keynote speaker Zoë Young and diverse panel of entertainment professionals covering branding, marketing, performance, and strategic planning.
Production Role:
Event Coordinator, Producer, Brand & Promotions Designer, Marketing Coordinator
Featured Speakers:
Keynote Zoë Young, Special Guest Sean Hill (Award-Winning Actor/Poet), Ashley Grit (Designer & Wardrobe), Jordyn Brown (Professional Developer), Ayinde Love (Poet/Activist), Marquis Fiorè (Songwriter)
Webinar in session with keynote speaker Zoë Young
Flyer designed by Varie Divine
Event Name: Lunar Luxe - Chinese New Year Celebration
Event Profile: Annual Chinese New Year celebration event fostering cultural appreciation and community gathering through music, entertainment, and traditional festivities.
Project Scope: Provided comprehensive entertainment management and event sponsorship for annual cultural celebration, ensuring authentic and engaging programming.
Key Deliverables:
DJ Services: Sponsored a professional DJ for event atmosphere and musical programming
Talent Management: Coordinated and managed all entertainment performances
Event Sponsorship: Financial and promotional support for annual celebration
Cultural Programming: Ensured appropriate entertainment for Chinese New Year celebration
Community Partnership: Built ongoing relationship supporting annual cultural events
Varie Divine w/ Lunar Luxe Event Coordinator Jordyn Brown
Event Name: Love & Lowriders Community Event
Event Profile: Outdoor community celebration hosted by Cousin's Styling Studio, owned by Jordyn Brown, celebrating car culture and community connection in February 2025.
Project Scope: Managed musical entertainment programming and live hosting responsibilities for outdoor community event celebrating lowrider culture and local artistry.
Key Deliverables
Talent Coordination: Curated and managed all musical performance acts
Event Hosting: Provided live hosting and audience engagement for entertainment segment
Performance Management: Coordinated artist logistics, sound requirements, and stage scheduling
Community Engagement: Facilitated connection between performers and local audience
Event Flow: Managed entertainment timeline and seamless transitions
Event: Rediscover Gala - Annual Charity Event
Event Profile:
Annual charitable gala founded by Amber Beaugard in Lancaster, California, dedicated to community empowerment and recognition of women who have overcome personal turmoil.
Project Scope:
Served as first seed donor for inaugural 2022 event, establishing foundation for ongoing annual tradition. Provided comprehensive media documentation and visual storytelling services.
Varie Divine w/ Amber Beaugard to the right
Key Contributions:
Founding Support: First seed donor enabling inaugural 2022 event launch
Recognition: Received Certificate of Recognition from Senator Scott Wilk for both personal contribution and Divine Intervention Artistries business support
Media Production: Photography and videography services for 2022 inaugural event
Continued Partnership: Returned to provide media documentation for 2024 third annual gala
Visual Legacy: Created highlight reel content preserving event memories and impact
Project Name: Sol Plaza Boutique Mall Marketing Operations
Client Profile: Sol Plaza Boutique Mall underwent strategic transformation from indoor swap meet to thriving boutique destination under General Manager Marshall Keyes, requiring comprehensive rebranding and market positioning.
Project Scope: Served as mall's first Official Marketing Coordinator for three years, establishing the position and leading complete brand transformation. Managed comprehensive marketing strategy for mall operations, tenant relations, and high-revenue event programming.
Varie Divine w/ Sol Plaza Team & Marshall Keyes, Sol Plaza General Manager far right
Key Deliverables:
Brand Transformation: Led strategic rebranding from swap meet to boutique mall concept
Marketing Strategy: Developed and executed comprehensive marketing campaigns across all channels
Tenant Consultation: Provided individual marketing guidance and business development support to all mall tenants
Event Production: Planned and marketed 12-24 annual events generating significant revenue streams
Creative Direction: Directed and produced annual Halloween haunted maze experiences as primary revenue generator
Visual Content Creation: Utilized graphic design and video editing skills for all marketing materials
Multi-Venue Management: Coordinated marketing for attached Solomon Agai banquet hall operations
Channel Management: Oversaw social media, email newsletters, chamber communications, and newspaper partnerships
Seasonal Programming: Served as lead portrait photographer for high-revenue Christmas and Easter events
Team Leadership: Coordinated small team operations and led creative event conceptualization
Revenue Generation: Developed event strategies that became mall's primary income sources
Project Name: Mali Music Behind the Scenes
Client Profile: Mali Music is a Grammy-winning American singer-songwriter and record producer from Savannah, Georgia. His critically acclaimed albums "The Coming" and "The 2econd Coming" were released independently through ByStorm Records.
Project Scope: Captured comprehensive behind-the-scenes documentation of recording sessions, rehearsals, and live performances to support artist's visual content library and promotional materials.
Project Name: Nerdz & HipHop MINI Con Hair Show
Client Profile: Nerdz & HipHop is a culture clash MiniCon that celebrates anime, cosplay, and HipHop music, creating unique crossover entertainment experiences.
Project Scope: Co-coordinated multi-brand collaboration event, developed comprehensive event itinerary, and served as head of talent coordination. Managed partnerships between Nerdz & HipHop, Cousin's Styling Studio, local braiders & barbers, and Macy's at Moreno Valley Mall.
Key Deliverables: Event Strategy & Planning: Created detailed day-of itinerary and logistics coordination
Talent Management: Recruited, scheduled, and coordinated all performers and vendors
Partnership Development: Facilitated collaboration agreements between four distinct brands
Vendor Coordination: Managed beauty professionals, stylists, and retail partnerships
Marketing & Promotion: Developed promotional strategy and cross-brand marketing materials
On-Site Management: Supervised event execution and troubleshooting
Varie Divine in the event field in collaboration w/ Jordyn Brown co-event coordinator
Designer Dezario Gordon of Gorediano developed by Varie Divine -- models styled by Gorediano in collaboration w/ Macy's
Closet Cosplay Runway--'Storm' (left), 'Poison Ivy' (Right)
TESTIMONIES
"You can use your skillset to get you into a lot of doors, you have a lot of great ideas. I admire your work." - Zoë Young, Music Executive
"I trust you because I just do - you're catering to the vision naturally in a way that I didn't have to ask. " - Mali Music, Music Artist-Producer
CINEMA GALLERY
PHOTOGRAPHY
GRAPHICS
GALLERY
